{"id":3528,"date":"2026-02-09T11:43:55","date_gmt":"2026-02-09T09:43:55","guid":{"rendered":"https:\/\/pont-aurell.com\/?page_id=3528"},"modified":"2026-02-13T13:32:36","modified_gmt":"2026-02-13T11:32:36","slug":"zasady-pouzivani-souboru-cookie","status":"publish","type":"page","link":"https:\/\/pont-aurell.com\/cs\/zasady-pouzivani-souboru-cookie\/","title":{"rendered":"Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie"},"content":{"rendered":"\n<p>Tento port\u00e1l, stejn\u011b jako v\u011bt\u0161ina internetov\u00fdch port\u00e1l\u016f, pou\u017e\u00edv\u00e1 soubory cookie ke zlep\u0161en\u00ed u\u017eivatelsk\u00e9ho z\u00e1\u017eitku p\u0159i proch\u00e1zen\u00ed. Soubory cookie p\u0159izp\u016fsobuj\u00ed slu\u017eby nab\u00edzen\u00e9 webov\u00fdmi str\u00e1nkami a poskytuj\u00ed ka\u017ed\u00e9mu u\u017eivateli informace, kter\u00e9 by ho mohly zaj\u00edmat, s ohledem na to, jak tento port\u00e1l pou\u017e\u00edv\u00e1. N\u00ed\u017ee naleznete informace o tom, co jsou soubory cookie, jak\u00e9 typy soubor\u016f cookie tento port\u00e1l pou\u017e\u00edv\u00e1, jak m\u016f\u017eete soubory cookie ve sv\u00e9m prohl\u00ed\u017ee\u010di deaktivovat nebo jak konkr\u00e9tn\u011b deaktivovat instalaci soubor\u016f cookie t\u0159et\u00edch stran a co se stane, pokud je deaktivujete.<\/p>\n\n\n\n<p><strong>Co jsou cookies?<\/strong><\/p>\n\n\n\n<p>Cookies jsou mal\u00e9 soubory, kter\u00e9 n\u011bkter\u00e9 platformy, jako jsou webov\u00e9 str\u00e1nky, mohou nainstalovat do va\u0161eho po\u010d\u00edta\u010de, smartphonu, tabletu nebo p\u0159ipojen\u00e9 televize p\u0159i p\u0159\u00edstupu na tyto str\u00e1nky. Jejich funkce mohou b\u00fdt velmi rozmanit\u00e9: ukl\u00e1d\u00e1n\u00ed va\u0161ich preferenc\u00ed p\u0159i prohl\u00ed\u017een\u00ed, shroma\u017e\u010fov\u00e1n\u00ed statistick\u00fdch informac\u00ed, umo\u017en\u011bn\u00ed ur\u010dit\u00fdch technick\u00fdch funkc\u00ed, ukl\u00e1d\u00e1n\u00ed a na\u010d\u00edt\u00e1n\u00ed informac\u00ed o zvyc\u00edch p\u0159i prohl\u00ed\u017een\u00ed nebo preferenc\u00edch u\u017eivatele nebo jeho za\u0159\u00edzen\u00ed, a to n\u011bkdy a\u017e do t\u00e9 m\u00edry, \u017ee v z\u00e1vislosti na informac\u00edch, kter\u00e9 obsahuj\u00ed, a zp\u016fsobu, jak\u00fdm pou\u017e\u00edv\u00e1te sv\u00e9 za\u0159\u00edzen\u00ed, je mo\u017en\u00e9 v\u00e1s rozpoznat. Cookie se ukl\u00e1d\u00e1 do po\u010d\u00edta\u010de za \u00fa\u010delem p\u0159izp\u016fsoben\u00ed a maxim\u00e1ln\u00edho usnadn\u011bn\u00ed prohl\u00ed\u017een\u00ed u\u017eivatelem. Cookies jsou spojeny pouze s u\u017eivatelem a jeho po\u010d\u00edta\u010dem a neposkytuj\u00ed odkazy, kter\u00e9 by umo\u017e\u0148ovaly odvodit osobn\u00ed \u00fadaje u\u017eivatele. U\u017eivatel m\u016f\u017ee nastavit sv\u016fj prohl\u00ed\u017ee\u010d tak, aby upozor\u0148oval na instalaci cookies odeslan\u00fdch webovou str\u00e1nkou nebo ji odm\u00edtal.<\/p>\n\n\n\n<p><strong>Pro\u010d jsou d\u016fle\u017eit\u00e9?<\/strong><\/p>\n\n\n\n<p>Cookies jsou u\u017eite\u010dn\u00e9 z n\u011bkolika d\u016fvod\u016f. Z technick\u00e9ho hlediska umo\u017e\u0148uj\u00ed webov\u00fdm str\u00e1nk\u00e1m fungovat rychleji a p\u0159izp\u016fsobit se preferenc\u00edm u\u017eivatele, nap\u0159\u00edklad ulo\u017eit jeho jazyk nebo m\u011bnu jeho zem\u011b. Krom\u011b toho pom\u00e1haj\u00ed spr\u00e1vc\u016fm webov\u00fdch str\u00e1nek zlep\u0161ovat nab\u00edzen\u00e9 slu\u017eby d\u00edky statistick\u00fdm informac\u00edm, kter\u00e9 prost\u0159ednictv\u00edm nich shroma\u017e\u010fuj\u00ed. A kone\u010dn\u011b slou\u017e\u00ed k zefektivn\u011bn\u00ed reklamy, kterou v\u00e1m zobrazujeme, d\u00edky \u010demu\u017e v\u00e1m m\u016f\u017eeme nab\u00edzet slu\u017eby zdarma.<\/p>\n\n\n\n<p>Cookies lze podle jejich trv\u00e1n\u00ed rozd\u011blit na rela\u010dn\u00ed nebo trval\u00e9. Prvn\u00ed z nich vypr\u0161\u00ed, kdy\u017e u\u017eivatel zav\u0159e prohl\u00ed\u017ee\u010d. Druh\u00e9 vypr\u0161\u00ed v z\u00e1vislosti na tom, kdy je spln\u011bn \u00fa\u010del, pro kter\u00fd slou\u017e\u00ed, nebo kdy\u017e jsou ru\u010dn\u011b smaz\u00e1ny.<\/p>\n\n\n\n<p><strong>Jak pou\u017e\u00edv\u00e1me cookies?<\/strong><\/p>\n\n\n\n<p>Proch\u00e1zen\u00ed tohoto port\u00e1lu znamen\u00e1, \u017ee mohou b\u00fdt nainstalov\u00e1ny n\u00e1sleduj\u00edc\u00ed typy cookies:<\/p>\n\n\n\n<p><strong>Cookies pro zlep\u0161en\u00ed v\u00fdkonu<\/strong><\/p>\n\n\n\n<p>Tento typ cookies uchov\u00e1v\u00e1 va\u0161e preference pro ur\u010dit\u00e9 n\u00e1stroje nebo slu\u017eby, abyste je nemuseli p\u0159i ka\u017ed\u00e9 n\u00e1v\u0161t\u011bv\u011b na\u0161eho port\u00e1lu znovu nastavovat, a v n\u011bkter\u00fdch p\u0159\u00edpadech mohou b\u00fdt poskytov\u00e1ny t\u0159et\u00edmi stranami. P\u0159\u00edklady tohoto typu cookies jsou: nastaven\u00ed hlasitosti audiovizu\u00e1ln\u00edch p\u0159ehr\u00e1va\u010d\u016f, preference \u0159azen\u00ed \u010dl\u00e1nk\u016f nebo kompatibiln\u00ed rychlosti p\u0159ehr\u00e1v\u00e1n\u00ed videa. V p\u0159\u00edpad\u011b elektronick\u00e9ho obchodu umo\u017e\u0148uj\u00ed uchov\u00e1vat informace o va\u0161em n\u00e1kupn\u00edm ko\u0161\u00edku.<\/p>\n\n\n\n<p><strong>Soubory cookie pro statistickou anal\u00fdzu<\/strong><\/p>\n\n\n\n<p>Jedn\u00e1 se o soubory, kter\u00e9, a\u0165 u\u017e jsou zpracov\u00e1v\u00e1ny n\u00e1mi nebo t\u0159et\u00edmi stranami, umo\u017e\u0148uj\u00ed kvantifikovat po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f a statisticky analyzovat vyu\u017e\u00edv\u00e1n\u00ed na\u0161ich slu\u017eeb u\u017eivateli. D\u00edky nim m\u016f\u017eeme studovat proch\u00e1zen\u00ed na\u0161\u00ed webov\u00e9 str\u00e1nky a t\u00edm zlep\u0161ovat nab\u00eddku produkt\u016f nebo slu\u017eeb, kter\u00e9 nab\u00edz\u00edme. Tyto soubory cookie nebudou spojeny s \u017e\u00e1dn\u00fdmi osobn\u00edmi \u00fadaji, kter\u00e9 by mohly identifikovat u\u017eivatele, a poskytuj\u00ed informace o chov\u00e1n\u00ed p\u0159i proch\u00e1zen\u00ed anonymn\u011b.<\/p>\n\n\n\n<p><strong>Geoloka\u010dn\u00ed soubory cookie<\/strong><\/p>\n\n\n\n<p>Tyto soubory cookie pou\u017e\u00edvaj\u00ed programy, kter\u00e9 se sna\u017e\u00ed geograficky lokalizovat polohu po\u010d\u00edta\u010de, smartphonu, tabletu nebo p\u0159ipojen\u00e9 televize, aby v\u00e1m zcela anonymn\u011b mohly nab\u00eddnout nejvhodn\u011bj\u0161\u00ed obsah a slu\u017eby.<\/p>\n\n\n\n<p><strong>Registra\u010dn\u00ed soubory cookie<\/strong><\/p>\n\n\n\n<p>Kdy\u017e se zaregistrujete na na\u0161em port\u00e1lu, jsou generov\u00e1ny soubory cookie, kter\u00e9 v\u00e1s identifikuj\u00ed jako registrovan\u00e9ho u\u017eivatele a ozna\u010duj\u00ed, kdy jste se na port\u00e1lu p\u0159ihl\u00e1sili. Tyto soubory cookie se pou\u017e\u00edvaj\u00ed k identifikaci va\u0161eho u\u017eivatelsk\u00e9ho \u00fa\u010dtu a souvisej\u00edc\u00edch slu\u017eeb, \u010d\u00edm\u017e usnad\u0148uj\u00ed va\u0161e prohl\u00ed\u017een\u00ed. Tyto soubory cookie z\u016fst\u00e1vaj\u00ed ulo\u017eeny, dokud neopust\u00edte \u00fa\u010det, nezav\u0159ete prohl\u00ed\u017ee\u010d nebo nevypnete za\u0159\u00edzen\u00ed. Tyto soubory cookie mohou b\u00fdt pou\u017eity v kombinaci s analytick\u00fdmi \u00fadaji k individu\u00e1ln\u00ed identifikaci va\u0161ich preferenc\u00ed na na\u0161em port\u00e1lu.<\/p>\n\n\n\n<p><strong>Reklamn\u00ed soubory cookie<\/strong><\/p>\n\n\n\n<p>Jedn\u00e1 se o soubory cookie, kter\u00e9 n\u00e1m nebo t\u0159et\u00edm stran\u00e1m umo\u017e\u0148uj\u00ed efektivn\u011b spravovat reklamn\u00ed prostory na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch a p\u0159izp\u016fsobovat obsah reklamy obsahu po\u017eadovan\u00e9 slu\u017eby nebo zp\u016fsobu, jak\u00fdm na\u0161e webov\u00e9 str\u00e1nky pou\u017e\u00edv\u00e1te. D\u00edky nim m\u016f\u017eeme poznat va\u0161e zvyky p\u0159i proch\u00e1zen\u00ed internetu a zobrazovat v\u00e1m reklamy souvisej\u00edc\u00ed s va\u0161\u00edm profilem proch\u00e1zen\u00ed.<\/p>\n\n\n\n<p><strong>Dal\u0161\u00ed soubory cookie t\u0159et\u00edch stran<\/strong><\/p>\n\n\n\n<p>Na n\u011bkter\u00fdch na\u0161ich str\u00e1nk\u00e1ch mohou b\u00fdt nainstalov\u00e1ny soubory cookie t\u0159et\u00edch stran, kter\u00e9 umo\u017e\u0148uj\u00ed spravovat a vylep\u0161ovat slu\u017eby, kter\u00e9 tyto strany nab\u00edzej\u00ed. P\u0159\u00edkladem tohoto pou\u017eit\u00ed jsou odkazy na soci\u00e1ln\u00ed s\u00edt\u011b, kter\u00e9 umo\u017e\u0148uj\u00ed sd\u00edlet n\u00e1\u0161 obsah.<\/p>\n\n\n\n<p>Na\u0161e spole\u010dnost vyu\u017e\u00edv\u00e1 slu\u017ebu Google Analytics, analytickou slu\u017ebu poskytovanou spole\u010dnost\u00ed Google, Inc., spole\u010dnost\u00ed z Delaware, jej\u00ed\u017e hlavn\u00ed s\u00eddlo se nach\u00e1z\u00ed na adrese 1600 Amphitheatre Parkway, Mountain View (Kalifornie), CA 94043, Spojen\u00e9 st\u00e1ty americk\u00e9 (\u201eGoogle\u201c). Google Analytics pou\u017e\u00edv\u00e1 \u201ecookies\u201c, co\u017e jsou textov\u00e9 soubory um\u00edst\u011bn\u00e9 ve va\u0161em po\u010d\u00edta\u010di, kter\u00e9 pom\u00e1haj\u00ed webov\u00e9 str\u00e1nce analyzovat, jak u\u017eivatel\u00e9 webovou str\u00e1nku pou\u017e\u00edvaj\u00ed. Informace, kter\u00e9 cookies generuj\u00ed o va\u0161em pou\u017e\u00edv\u00e1n\u00ed webov\u00e9 str\u00e1nky (v\u010detn\u011b va\u0161\u00ed IP adresy), budou p\u0159\u00edmo p\u0159eneseny a archivov\u00e1ny spole\u010dnost\u00ed Google na serverech ve Spojen\u00fdch st\u00e1tech. Google bude tyto informace pou\u017e\u00edvat na\u0161\u00edm jm\u00e9nem za \u00fa\u010delem sledov\u00e1n\u00ed va\u0161eho pou\u017e\u00edv\u00e1n\u00ed webov\u00fdch str\u00e1nek, shroma\u017e\u010fov\u00e1n\u00ed zpr\u00e1v o aktivit\u011b na webov\u00fdch str\u00e1nk\u00e1ch a poskytov\u00e1n\u00ed dal\u0161\u00edch slu\u017eeb souvisej\u00edc\u00edch s aktivitou na webov\u00fdch str\u00e1nk\u00e1ch a pou\u017e\u00edv\u00e1n\u00edm internetu. Google m\u016f\u017ee tyto informace p\u0159edat t\u0159et\u00edm stran\u00e1m, pokud to vy\u017eaduje z\u00e1kon, nebo pokud tyto t\u0159et\u00ed strany zpracov\u00e1vaj\u00ed informace jm\u00e9nem spole\u010dnosti Google. Google nebude spojovat va\u0161i IP adresu s \u017e\u00e1dn\u00fdmi jin\u00fdmi \u00fadaji, kter\u00e9 m\u00e1 k dispozici. M\u016f\u017eete odm\u00edtnout zpracov\u00e1n\u00ed \u00fadaj\u016f nebo informac\u00ed t\u00edm, \u017ee odm\u00edtnete pou\u017e\u00edv\u00e1n\u00ed cookies v\u00fdb\u011brem p\u0159\u00edslu\u0161n\u00e9ho nastaven\u00ed ve va\u0161em prohl\u00ed\u017ee\u010di. Pro v\u00edce informac\u00ed klikn\u011bte na typ cookies, kter\u00e9 Google pou\u017e\u00edv\u00e1.<\/p>\n\n\n\n<p>http:\/\/www.google.com\/policies\/technologies\/types\/<\/p>\n\n\n\n<p><strong>Jak mohu nastavit sv\u00e9 preference?<\/strong><\/p>\n\n\n\n<p>Cookies nainstalovan\u00e9 ve va\u0161em po\u010d\u00edta\u010di m\u016f\u017eete povolit, blokovat nebo odstranit nastaven\u00edm mo\u017enost\u00ed sv\u00e9ho internetov\u00e9ho prohl\u00ed\u017ee\u010de.<\/p>\n\n\n\n<p>N\u00ed\u017ee uv\u00e1d\u00edme odkazy, kde najdete informace o tom, jak aktivovat sv\u00e9 preference v hlavn\u00edch prohl\u00ed\u017ee\u010d\u00edch:<\/p>\n\n\n\n<p>Google Chrome<\/p>\n\n\n\n<p>Mozilla Firefox<\/p>\n\n\n\n<p>Internet Explorer<\/p>\n\n\n\n<p>Safari<\/p>\n\n\n\n<p>Safari pro IOS (iPhone, iPad)<\/p>\n\n\n\n<p>Nakonec m\u016f\u017eete nav\u0161t\u00edvit port\u00e1l Your Online Choices, kde krom\u011b u\u017eite\u010dn\u00fdch informac\u00ed m\u016f\u017eete tak\u00e9 nastavit sv\u00e9 preference ohledn\u011b reklamn\u00edch cookies t\u0159et\u00edch stran pro ka\u017ed\u00e9ho poskytovatele zvl\u00e1\u0161\u0165.<\/p>\n\n\n\n<p><strong>Co se stane, pokud cookies zak\u00e1\u017eete?<\/strong><\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b, \u017ee zablokujete nebo nep\u0159ijmete instalaci cookies, je mo\u017en\u00e9, \u017ee n\u011bkter\u00e9 slu\u017eby nab\u00edzen\u00e9 na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, kter\u00e9 jejich pou\u017eit\u00ed vy\u017eaduj\u00ed, budou zak\u00e1z\u00e1ny a nebudou v\u00e1m tedy k dispozici, tak\u017ee nebudete moci pln\u011b vyu\u017e\u00edvat v\u0161e, co na\u0161e webov\u00e9 str\u00e1nky a aplikace nab\u00edzej\u00ed. Je tak\u00e9 mo\u017en\u00e9, \u017ee se sn\u00ed\u017e\u00ed kvalita fungov\u00e1n\u00ed webov\u00fdch str\u00e1nek.<\/p>\n\n\n\n<p><strong>P\u0159ijet\u00ed cookies<\/strong><\/p>\n\n\n\n<p>Pokud budete pokra\u010dovat v prohl\u00ed\u017een\u00ed str\u00e1nek pot\u00e9, co jste byli informov\u00e1ni o na\u0161ich z\u00e1sad\u00e1ch pou\u017e\u00edv\u00e1n\u00ed cookies, budeme to pova\u017eovat za souhlas s pou\u017e\u00edv\u00e1n\u00edm cookies.<\/p>\n\n\n\n<p>P\u0159i prvn\u00edm p\u0159\u00edstupu na tuto webovou str\u00e1nku nebo do aplikace se zobraz\u00ed okno, ve kter\u00e9m budete informov\u00e1ni o pou\u017e\u00edv\u00e1n\u00ed cookies a kde si m\u016f\u017eete tyto z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed cookies p\u0159e\u010d\u00edst. Pokud souhlas\u00edte s pou\u017e\u00edv\u00e1n\u00edm cookies, pokra\u010dujete v prohl\u00ed\u017een\u00ed nebo kliknete na n\u011bjak\u00fd odkaz, bude to znamenat, \u017ee souhlas\u00edte s na\u0161imi z\u00e1sadami pou\u017e\u00edv\u00e1n\u00ed cookies a tedy i s jejich instalac\u00ed do va\u0161eho po\u010d\u00edta\u010de nebo za\u0159\u00edzen\u00ed.<\/p>\n\n\n\n<p>Krom\u011b pou\u017e\u00edv\u00e1n\u00ed na\u0161ich vlastn\u00edch cookies umo\u017e\u0148ujeme t\u0159et\u00edm stran\u00e1m nastavovat cookies a p\u0159istupovat k nim ve va\u0161em po\u010d\u00edta\u010di. Souhlas s pou\u017e\u00edv\u00e1n\u00edm cookies t\u011bchto spole\u010dnost\u00ed je spojen s prohl\u00ed\u017een\u00edm t\u00e9to webov\u00e9 str\u00e1nky.<\/p>\n\n\n\n<p><strong>Aktualizace z\u00e1sad pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/strong><\/p>\n\n\n\n<p>N\u00e1\u0161 port\u00e1l m\u016f\u017ee tyto z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie zm\u011bnit v z\u00e1vislosti na legislativn\u00edch nebo regula\u010dn\u00edch po\u017eadavc\u00edch nebo za \u00fa\u010delem p\u0159izp\u016fsoben\u00ed t\u011bchto z\u00e1sad pokyn\u016fm vydan\u00fdm \u0160pan\u011blskou agenturou pro ochranu \u00fadaj\u016f, proto u\u017eivatel\u016fm doporu\u010dujeme, aby je pravideln\u011b nav\u0161t\u011bvovali.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tento port\u00e1l, stejn\u011b jako v\u011bt\u0161ina internetov\u00fdch port\u00e1l\u016f, pou\u017e\u00edv\u00e1 soubory cookie ke zlep\u0161en\u00ed u\u017eivatelsk\u00e9ho z\u00e1\u017eitku p\u0159i proch\u00e1zen\u00ed. Soubory cookie p\u0159izp\u016fsobuj\u00ed slu\u017eby nab\u00edzen\u00e9 webov\u00fdmi str\u00e1nkami a poskytuj\u00ed ka\u017ed\u00e9mu u\u017eivateli informace, kter\u00e9 by ho mohly zaj\u00edmat, s ohledem na to, jak tento port\u00e1l pou\u017e\u00edv\u00e1. 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